Amanda Dobler Is TikTok’s Skinny Queen—And She’s Not Apologizing For It

When it comes to fat loss, Amanda Dobler isn’t here to sugarcoat things for you. Known for her unapologetically blunt yet refreshing approach, she's earned a loyal fanbase—and stirred up plenty of controversy—for her commitment to helping women reach their fitness goals.

Millions love her content because she's saying out loud what many have been too afraid to admit: it’s okay to want to look better, feel better, and aim for the body you want without guilt. And while she’s earned a “mean big sister” reputation for her tough-love style on TikTok, she’s also refreshingly sympathetic and grounded.

In this exclusive chat with Evie, Amanda dishes on a little bit of everything: why “skinny” isn’t a dirty word, the truth about fad diets and plateaus, and why consistency truly is the unglamorous key to success.

Amanda's Personal Transformation

Her own fitness journey is relatable to many: she’s been frustrated, she’s tried fad diets, and she’s experienced the limits of chasing shortcuts. Whether it’s getting healthier, getting leaner, or, yes, getting “skinny,” Amanda believes in cutting through the noise and keeping it real.

It wasn’t just one sudden “aha” moment that got her on track but a growing frustration with the cycle of trying—and failing—different fad diets. 

“I was so sick of my own BS,” she explains. “I kept jumping on new diets that were really just the same thing packaged differently. The reality I faced was that while it’s easy to lose weight initially, it’s actually much harder to keep it off.”

The key to lasting change was an honest reevaluation of her relationship with food. “I realized I had to stop restricting myself to the point where I would binge later. Instead, I started to focus on how certain foods made me feel. I wanted to simplify the whole process—no more obsessing over calorie counts or punishing myself with workouts just to burn off food.”

Cutting Through the Noise

Amanda’s straightforward approach extends to her coaching philosophy. She believes that losing weight doesn’t have to be the overwhelming, complicated process that it’s often made out to be. “There’s so much fluff online—what foods to eat, what workouts to do to ‘boost your metabolism. People get confused with all the conflicting information. But really, it comes down to being in a calorie deficit, staying active, and drinking enough water.”

She’s aware that this no-nonsense perspective is controversial in a culture that often dances around the idea of wanting to lose weight. “When a woman says she wants to lose weight, people jump in with, ‘Oh, you’re perfect the way you are!’ But that’s not helpful if someone genuinely wants to make a change. I use words like ‘skinny’ and ‘fat’ because they’re just descriptions—they’re not inherently good or bad.” 

Owning Your Aesthetic Goals

Amanda has no problem admitting that her goal is to help people achieve a certain aesthetic if that’s what they’re after. “It’s okay to want to be leaner or skinnier if that’s what makes you feel good. For me, personally, I was 20 pounds heavier than I am now, and I just felt uncomfortable. It wasn’t about what others thought—it was about how I felt in my own body.”

This unapologetic attitude extends to the way she coaches her clients. “Ultimately, you have one life in this body. If you want to make changes so you feel your best, then all the power to you. Don’t let anyone guilt you for wanting to feel confident in your own skin.” 

Moving Beyond "Body Positivity"

When asked about the recent cultural shift toward more aspirational body aesthetics, Amanda doesn’t mince words. “The 90s supermodel look never really went away,” she explains. “Sure, the body positivity movement had its moment, but I think deep down, people still want to feel fit and healthy. And when weight-loss drugs like Ozempic became popular, you suddenly saw influencers who had been preaching body acceptance pivoting to a different message.” 

Amanda has observed that even some of her followers were initially influenced by body positivity influencers but later realized they wanted something different. “I get messages from women who followed the ‘love your body as it is’ mindset but eventually felt stuck. My content helps them get honest with what they actually want for themselves.” 

Controversy and Going Viral

Amanda’s boldness hasn’t come without backlash. She recalls the first video that really went viral on TikTok: “I said, ‘I’m happier being skinnier,’ and that really set some people off. But it’s the truth for me. I feel better, healthier, and more confident at my leaner weight than when I was heavier.” 

This willingness to embrace the “unpopular” opinion is what sets Amanda apart in a crowded landscape of fitness influencers. She doesn’t shy away from telling people to unfollow her if her content isn’t for them. “I’ve literally said, ‘If this upsets you, keep scrolling,’” she laughs. “I’m not here to sugarcoat things. I’m here to help those who want to make a change.”

This unfiltered approach hasn’t been without its critics. “I’ve had people say, ‘You can’t give fat loss advice because you’ve only lost 20 pounds.’ But honestly, losing that last 10, 20, or 30 pounds is often the hardest part. It’s not just about numbers; it’s about experience, expertise, and having the testimonials to back up your advice.”

In another instance, when people on TikTok started playfully calling her “mean big sister,” Amanda embraced it. “No one likes to be called mean,” she admits. “But I’m not here to coddle people. If someone needs a little push and they appreciate that tough love, then great. I’ve had so many followers message me saying they didn’t like me at first, but then realized I was right. That’s what matters.”

Answering Evie Girls’ Burning Questions

When it comes to fat loss, Evie readers had a lot to ask—and Amanda didn’t hold back. From the truth about targeting belly fat to whether your caloric intake should change during your cycle, Amanda tackled every burning question with her signature mix of tough love and refreshing honesty.

She shared practical tips, debunked popular myths (spoiler: weight loss teas are a hard no), and reminded us that sustainable change isn’t about perfection—it’s about making simple, consistent choices that fit your life.

Are There Really No Bad Foods?

The idea that “no food is bad" is a popular sentiment in the wellness space, but Amanda thinks it’s overly simplistic. 

“Obviously, if I’m looking at a bag of Doritos versus a bag of carrots, nutritionally, they’re worlds apart," she explains. "It’s not that Doritos are inherently bad, but if I’m constantly reaching for them, I’m not going to feel my best. Sure, they might bring joy in the moment, but how do I feel after? Usually bloated, unsatisfied, and craving more junk.” 

Amanda emphasizes that it’s not about labeling foods as “good” or “bad” but rather understanding how they impact your body and overall well-being. “You can eat pizza every day and still lose weight if you’re in a calorie deficit,” she says. “But will you feel great? Probably not. It’s about making choices that align with how you want to feel.”

The Truth About Belly Fat

One of the most common questions Amanda gets is about targeting specific areas for fat loss—especially belly fat. “I wish we could target fat loss, but it’s just not possible,” Amanda says, shaking her head. “When people ask me how to lose belly fat or tone their arms, I tell them the truth: you have to lose fat all over first.”

While there are exercises that can strengthen certain areas, she emphasizes that losing fat comes down to overall lifestyle changes. “It’s about being consistent with your diet, staying active, and allowing your body to lose fat naturally. Everyone’s body is different, and we’re meant to have a little belly fat—especially as women. It’s part of being healthy.”

Why Diets Are Usually a Waste of Time

Amanda pulls no punches when it comes to fad diets. “When I hear the word ‘fad,’ I think of something trendy and unsustainable,” she explains. “Keto, paleo, Whole30—if these work for you and you can stick with them long-term, great. But for most people, they’re just too restrictive.” 

The problem, she says, is that these diets often involve eliminating entire food groups. “Sure, you might lose weight on keto or Whole30, but what happens when you start eating normally again? You have to learn how to include all the foods you love in moderation if you want to maintain your weight.”

Can You Lose 10 Pounds in a Month?

One of the most common questions Amanda gets is, “How can I lose 10 pounds in a month?” Her answer is honest. “If that’s your goal, I’d suggest reevaluating it,” she says bluntly. “Ten pounds in one month is a lot unless you have a significant amount of weight to lose.”

Instead, Amanda recommends focusing on consistent daily habits rather than obsessing over a number. “Too many people are strict from Monday to Friday and then go off track on the weekends. If you’re only ‘good’ half the time, you’re not going to see progress.”

She uses also clever analogy to drive her point home: “Think of it like a test with 30 questions. If you only get 15 right, you’ve got an F. If you’re only on track half the time, that’s why you’re not seeing results.”

Setting a Realistic Fat Loss Goal

When it comes to setting fat loss goals, Amanda is all about sustainability. “If someone has 10 pounds or 100 pounds to lose, the approach is the same. It’s about making small, sustainable changes over time.” 

She finds that many women get overwhelmed by trying to achieve too much at once. “It’s easy to get caught up in wanting to lose 30 pounds, get a six-pack, and tone every muscle all at the same time. But that’s not realistic,” she cautions. “Focus on one step at a time. As you lose fat, you’ll start to see changes, and that progress will keep you motivated.”

Amanda’s advice is practical: “Work with what you have and don’t feel pressured to fit into a certain mold. Losing fat and building the body you want is a journey—there’s no need to rush it.” 

Why We’re Obsessed with Shortcuts

“As Americans, we’re always looking for the fastest, most efficient way to do everything,” Amanda says. “And that’s not necessarily a bad thing. But when it comes to fat loss, there’s no quick fix. It’s not about efficiency—it’s about making real lifestyle changes.”

Amanda understands that people might not want to hear that. “I know some listeners will tune out when they hear me say it’s not about losing 10 pounds in a month. But the reality is, if quick fixes worked, you wouldn’t still be struggling years later.” 

 “It’s about learning how to live differently,” she says. “If you lose weight by doing extreme things, you’ll have to keep doing those extreme things to maintain it. That’s not sustainable.”

Interestingly, Amanda says most people already know how to lose weight. The real challenge? Sticking with it when the motivation fades. “It’s easy to fall off track when you’re not seeing immediate results. But it’s the people who push through those tough moments that ultimately see success.”

When asked if any “hacks” or shortcuts really do work, Amanda keeps it real: “There are no magic pills. The key is finding structure that works for you." This might include practical tools like a walking pad under her desk or a water bottle. “But those aren’t weight loss hacks," she adds. "They’re just things that make it easier for me to stay consistent.”

Adjusting When Necessary 

One of Amanda's tips for anyone starting a weight loss journey is that your goals aren’t set in stone. “Let’s say someone is at 170 pounds and wants to lose 20 pounds. Maybe they lose 10 pounds and think, ‘You know what, I feel really good here. I’m comfortable.’ Or maybe they get to their initial goal and decide they want to push further. That’s totally fine.”

Her advice is to take it day by day and adjust as you go. “It’s all about how you feel in your own body. Your goal can change as you start seeing progress,” she emphasizes. “It’s okay to reevaluate and pivot.”

How Long Before You See Results?

When it comes to results, she's quick to debunk the “lose 10 pounds in two weeks” gimmicks that flood the internet. “People think of results purely in terms of the scale,” she says. “But results are also about how you feel—lighter, more energetic, more in control.” 

Amanda usually works with clients for a minimum of four months. “It takes time to build habits and truly see sustainable change,” she explains. “You might start to feel better within a week, but to see real, lasting results, you need to be patient. A lot of people give up too quickly because they think they’ve ruined everything after one bad day.”

The Myth of Plateaus: You’re Probably Not "Stuck"

Many of Amanda’s clients come to her claiming they’ve hit a weight loss plateau. Her response? “99.9% of the time, it’s not a real plateau,” she explains. “People often think they’re stuck, but what’s really happening is they’ve gotten a bit too comfortable.”

She finds that once clients lose some weight, they tend to ease up on their habits. “You feel good, so you relax a little. But that’s when progress slows. Often, it’s just about tightening things up and being more consistent.”

Her advice to clients who think they’ve hit a plateau? “Be 100% on track for a couple of weeks. If nothing changes, then we can call it a plateau and adjust. But usually, it’s just a matter of getting back on track.” 

Should You Adjust Calories During Your Cycle?

Another hot topic Amanda tackles is whether your calorie intake should change throughout your menstrual cycle. “Everyone is different,” she acknowledges. “But if you’re trying to lose fat, you still need to be in a calorie deficit—even if your appetite is higher before or during your period.”

Her advice is to focus on increasing protein and fiber intake rather than adding extra calories. “If you’re really struggling with hunger, it’s okay to have higher calorie days,” she says. “But remember, if you add somewhere, you need to cut back somewhere else.”

Coffee and Alcohol: Finding Balance

While some influencers are adamant about swapping out coffee or tea, Amanda isn’t interested in giving up something she loves. “I like my coffee to be basically white,” she says with a laugh. “I mix skim milk or whole milk with creamer because it brings me joy. I’ll cut back somewhere else if I need to—but I’m not giving that up.” Beyond her beloved coffee, Amanda keeps it simple with plenty of water and tea, proving that balance, not restriction, is the key.

As for alcohol? Amanda keeps it simple. “I drink maybe three or four times a month,” she says. “If I’m drinking, it’s usually a glass of rosé or a simple cocktail like vodka or tequila with seltzer. I’m not wasting calories on sugary cocktails I don’t even enjoy.” 

Her reason for cutting back on alcohol goes beyond just calories, though. “As I’ve gotten older, I’ve realized how much it affects me. One glass of wine and my face feels puffy the next day. I’ve reached a point where I operate feeling pretty good, so it’s hard to do things that make me feel worse.”

Do Weight Loss Teas Really Work? 

 “Hate them!” she exclaims, not missing a beat. “The diet industry thrives on these products because people are desperate for a quick fix. But weight loss teas, in my opinion, are just a waste of money.”

Amanda’s advice? Skip the teas and focus on the fundamentals. “It’s not about what tea you drink or what supplement you take. It’s about what foods you’re eating and how much you’re moving. These teas and supplements can’t do the work for you.” 

Ozempic: The Good, The Bad, and The Reality

Amanda’s stance on weight loss drugs like Ozempic is refreshingly balanced. “If you need Ozempic, or any other weight loss drug, go for it,” she says. “I have clients who’ve lost weight on Ozempic and then came to me to help maintain that weight loss or lose those last few pounds.” 

However, she’s cautious about the long-term effects. “If you’re using Ozempic without making any real lifestyle changes, what’s going to happen when you stop taking it? That’s where people struggle. You have to pair any weight loss drug with actual habits that will help you sustain your results.”

Amanda compares it to winning the lottery: “If you don’t know how to manage a million dollars, you’ll end up broke. It’s the same with weight loss—if you haven’t built the habits to keep the weight off, it’s likely to come back.”

The Client Success Story That Stuck with Her

Amanda’s favorite part of her job is seeing her clients transform—not just physically, but mentally. She shares a particularly inspiring story: “I have this client in her 50s who travels a lot for work, dines out frequently, and is super social. She thought it was impossible to lose weight because of her lifestyle.”

But with Amanda’s guidance, this client lost 13 pounds (almost at her goal of 15!) while still enjoying her life. “She drinks, she dines out, she has a busy career. It was all about making small, sustainable changes. She broke through the mental barriers of thinking, ‘I can’t do this because I’m too busy or too old.’”

Breaking Free From a Victim Mentality

Amanda’s advice for anyone who feels stuck? Just get brutally honest with yourself. “So many people say, ‘I’m too busy to lose weight,’ or, ‘I’ve tried everything.’ But that’s often a form of self-sabotage,” she points out. “If you keep telling yourself those stories, you’re never going to make progress.” 

She encourages her clients to stop playing the victim and take control of their habits. “The key is simplifying your approach. Focus on a few core habits—like staying in a calorie deficit, moving more, and getting enough protein—and see what happens. You might be surprised.” 

Her bottom line? “Make it a lifestyle change. Wake up every day with a purpose, and keep going even when it’s hard. That’s where real, lasting results come from.”

Once You Go “Skinny,” It’s Hard to Go Back 

Amanda gets real about what it’s like to stay disciplined, especially when you’ve reached a comfortable place. “Once you’ve experienced feeling really good, it’s hard to go back to habits that make you feel sluggish,” she explains. “It’s not about being crazy strict; it’s about maintaining that high level of well-being.”

She likens it to relationships: “You don’t stop putting effort into your marriage just because you’re comfortable. You still go on dates, do nice things for each other, and keep growing. It’s the same with your health. Just because you hit your goal doesn’t mean you stop putting in the effort.” 

“Consistency and patience are everything,” she added. “The results don’t always show up right away, but if you keep going, you’ll get there.” 

A Peek at Amanda’s Plate 

Ever wonder what a fat loss coach eats in a day? Amanda keeps things simple and sustainable. “During the week, I usually fast until lunchtime. But if I’m hungry, I’ll eat. I’m not rigid about it.”

Her typical lunch is protein-heavy, often including eggs, egg whites, or a big salad with chicken. “I’m a sandwich girl,” she laughs. “I’ll have a sandwich with rotisserie chicken or tuna almost daily. And Greek yogurt with berries is a staple snack.” 

Dinner, though, is Amanda’s favorite. “That’s where I really get creative. It’s usually something like steak or chicken with a big salad and some kind of starch—rice, sweet potatoes, or air-fried French fries.”

Her approach to food is all about enjoying what you eat while staying mindful of your goals. “I don’t believe in restricting yourself to the point of misery. It’s about balance and making sure your meals align with your lifestyle.”

Her Coaching Philosophy: Simplicity and Accountability

So, what can clients expect if they decide to work with Amanda? “It’s super simple. I have my clients track their calories—not to be strict, but to understand what they’re consuming. The focus is on food intake, hydration, and movement.” 

But Amanda’s real secret weapon? A personalized food audit. “I don’t just hand out meal plans. I work with clients to revamp their existing meals so they can eat what they love in a healthier way. It’s about making small tweaks that fit into your life.”

The accountability piece is what really sets her apart. Her clients share a progress tracker with her, and they have access to her support anytime. “If someone feels like they’re about to binge or they’re struggling with a hectic weekend, they can text me for help,” she explains. “It’s about having someone in your corner who truly cares.”

She's the first to admit that motivation doesn’t last forever. “People get motivated at the start, but what happens when that fades? You need structure and habits in place to keep going. That’s why my clients are successful—it’s not about crazy diets or intense workouts. It’s about fitting healthy habits into your life in a sustainable way.”

She’s seen it time and time again: those who stick with it, even when it’s hard, are the ones who achieve lasting results. “You don’t need anything crazy—just the basics done consistently,” she emphasizes. “And yes, follow me on TikTok for some tough love and inspiration!”

Closing Thoughts: Own Your Goals, No Apologies

If you’re looking for sugarcoated advice, Amanda Dobler isn’t your girl. But if you’re ready for real talk, tough love, and tangible progress, she just might be the coach you’ve been waiting for.

“At the end of the day, it’s your body, your life," she concludes. "If you want to look a certain way, feel better, or chase your best self—there’s no shame in that."

Life is short, and as Amanda puts it, there’s nothing wrong with wanting to feel good, look good, and enjoy the process along the way. The truth is that discipline isn’t limiting—it’s liberating. It frees you from the endless cycles of overeating, restriction, and frustration, and opens the door to confidence, balance, and truly enjoying the way you look and live.

Follow Amanda on TikTok and Instagram for her no-nonsense advice, and explore her coaching program if you’re ready to take control of your fat loss goals.