Ariana Grande And Justin Bieber Part Ways With Scooter Braun, And Taylor Swift Fans Are Thrilled

The entertainment industry has been buzzing with speculation regarding the changing relationships between talent manager Scooter Braun and his high-profile clients. Long-time clients Ariana Grande and Demi Lovato have reportedly parted ways with him. Justin Bieber, another key client, has a relationship with Braun that seems to be fraught, although they are still professionally bound. In addition, J Balvin left Braun's fold in May for Roc Nation, leading many to wonder what's driving these stars away.

Ariana Grande and Justin Bieber Part Ways with Scooter Braun

Initial rumors regarding Bieber and Braun started when Puck News reported that Bieber was quietly seeking new management. Although they've been a team since Braun discovered Bieber on YouTube in 2008, sources have revealed that the two have not spoken in months. Bieber's recent moves, such as firing his agency CAA and replacing long-time lawyer Aaron Rosenberg, are part of a broader shift in his professional life, allegedly influenced by his wife Hailey Bieber. Despite the alleged tensions and rumored split, both representatives of Bieber and Braun have denied that the two have severed their professional relationship.

For Demi Lovato, reports came in from Billboard stating that Lovato left Braun last month and is seeking new management. The two have been professionally linked since 2019, but sources indicate that Lovato is looking for a new direction. Neither Lovato nor Braun's teams have commented on the matter. As for Ariana Grande, her parting with Braun was also confirmed by Billboard. Grande, who had been with Braun's SB Projects since 2013, has not publicly commented on the split.

The recent developments have reignited discussions about Braun's previous feud with Taylor Swift. The feud between the two made headlines and captivated the music industry for a considerable time. It all ignited publicly in June 2019, when Braun's Ithaca Holdings acquired the rights to Swift's first six albums by buying Big Machine Records, her former label. Swift took to social media to express her displeasure, accusing Braun of "incessant, manipulative bullying" over the years. She particularly resented not having the chance to buy her own masters before they were sold, labeling the transaction as a devastating betrayal.

Braun's acquisition not only stirred up animosity between the two but also initiated a broader conversation about artists' rights to their own music. Swift was especially bitter about the involvement of Braun's other clients, Kanye West and Justin Bieber, in past conflicts that she considered to be bullying tactics coordinated by Braun.

The situation escalated further when Braun sold Swift's masters to a private equity firm, Shamrock Holdings, for a reported $300 million. Swift responded by announcing her decision to re-record her old albums to regain control over her work, a move that was both legally permissible and widely supported by her fan base.

The report alleged that Braun has been less of a benevolent manager and more of a "ruthless player" focused on growing his empire at any cost.

Adding more complexity to Braun's reputation was an exposé by Insider in March 2022, which portrayed him as a far more controversial figure than his public image suggests. The report alleged that Braun has been less of a benevolent manager and more of a "ruthless player" focused on growing his empire at any cost.

Among other insights, the exposé highlighted Braun's influence on Bieber's life, stating that he was deeply involved in all aspects, including Bieber's past relationship with Selena Gomez. Sources cited bad blood between the camps of Gomez and Braun, which was also a point of contention for Taylor Swift, a close friend of Gomez. Swift's distaste for Braun was reportedly exacerbated by his handling of Bieber and Gomez’s relationship, making the controversy surrounding the acquisition of her masters even more bitter.

Overall, the changes in Braun's client roster and the allegations against him paint a picture of a manager at a significant crossroads. With prominent artists parting ways and rumors swirling, Braun's future in the industry looks increasingly uncertain. Despite the chaos, however, representatives for both Braun and his remaining clients continue to deny any professional splits, leaving the public to watch and speculate as the drama unfolds.

People are already commenting on Braun's social media accounts, imploring him to comment on the situation at hand. He has been posting regularly and hasn't turned his page to private yet, indicating that he isn't very phased by the attention he's getting in the headlines. Reportedly, Braun's net worth is $500 million already, so many people suspect that he isn't too concerned about losing the likes of Bieber, Grande, and Lovato. Regardless of how he's feeling, many people are calling his recent professional losses some kind of "karma" after what transpired between him and Swift in recent years.

Content creators are already coming forward to celebrate Braun's loss of certain clients, pointing out that the day that Braun loses clients is the anniversary of the same day that Swift started teasing her album "Reputation" six years ago. Swifties are among the most loyal fans known to Hollywood, and they're known to find some meaning for every single date that is connected to her music releases. Even aside from the way that Swift fans feel about Braun, he may very well be at a turning point in his career, leaving many people wondering what will come next.

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