Celsius Responds To Rumors That Its Drink Secretly Contains Ozempic
The phrase "Celsius drink ozempic" was searched more than 11.6 million times on TikTok, and the brand has finally responded.
TikTok has become more than just a place to watch fun videos; it has become the app where many people go to get news, learn more about compelling conspiracy theories, and keep up with the current trends. One of the most viral things that has popped up on TikTok lately is the accusation that Celsius contains Ozempic, the diabetes drug that has been off-labeled for weight-loss use. Celsius is a popular energy drink that contains key vitamins that are meant to help you with your active lifestyle, but some TikTokers are convinced that it has an ingredient in there that is making them feel wired and even lose weight. It has been talked about so much that there have been more than 11.6 million searches for the phrase "Celsius drink Ozempic."
Celsius Responds to Rumors That Its Drink Secretly Contains Ozempic
Celsius Holdings Inc., a rapidly expanding global fitness drink company, has firmly debunked rumors that its popular drink product contains Ozempic. "Celsius products do not contain, and have never contained, semaglutide," a spokesperson for the company clarified in a statement to Fox Business.
Ozempic and Wegovy, both brand names for the medicine semaglutide, are products of Danish drugmaker Novo Nordisk. They've become increasingly popular due to their weight-loss effects, a trend amplified by endorsements from high-profile figures and celebrities. The likes of Amy Schumer, Chelsea Handler, and Elon Musk have admitted to using Ozempic or Wegovy, and there is much speculation that stars like the Kardashian sisters and Mindy Kaling have used it for rapid weight loss.
Despite the viral nature of these rumors, Celsius does not list semaglutide as an ingredient in its drinks. Rather, the company credits its drinks' ability to aid weight loss to other factors. "Celsius products provide functional energy that, when combined with proper diet and moderate exercise, is clinically proven to increase the metabolism through thermogenesis," explained the spokesperson. In simpler terms, consuming Celsius drinks purportedly boosts the body's calorie-burning capacity beyond what can be achieved with exercise alone. Additionally, Celsius drinks contain 200 milligrams of caffeine. For reference, an 8-ounce cup of coffee contains roughly 95 milligrams of caffeine. Caffeine is a stimulant known to help with weight loss and concentration.
One TikToker drank a Celsius drink before going to the gym, and she had so much energy that she ended up staying in the gym for almost double the amount of time she usually spends there. "Today I was in there for an hour and a half, pulling doing sh*t, extra sets, added weight," she said. "I've never seen myself act like that before, and I still feel on edge." Then she looked at how much caffeine was in the drink and realized why she felt so wired.
Celsius further maintains that its products are "backed by science and proven to deliver health benefits by six clinical studies published in various journals," including the Journal of the International Society of Sports Nutrition, the Journal of the American College of Nutrition, and the Journal of Strength and Conditioning Research.
While this recent media attention around the Ozempic controversy has placed Celsius under scrutiny, the company has enjoyed considerable success. During the first quarter of 2023, Celsius reported record-breaking revenue of $260 million, a dramatic 95% increase from the $133 million earned in the same period the previous year. The North American market played a significant role in this success, contributing to an impressive 101% revenue increase compared to the same period a year ago.
Meanwhile, the popularity of Ozempic only grows rapidly. It's estimated that 15% of Americans have personally used the drug for weight loss, while 47% know someone who has. It's estimated that Ozempic will generate a total of $12.5 billion in sales by the end of 2023. This has also resulted in a shortage of the drug for people with diabetes who actually need it for medical reasons. Regardless, it doesn't seem like the sales will slow down anytime soon, especially after people have seen the dramatic effects it can have on someone's physique, even though it comes with a host of side effects, such as nausea, vomiting, diarrhea, abdominal pain, heartburn, constipation, pancreatitis, changes in vision, kidney issues, and even thyroid cancer.
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