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Attractive Men Receive More Privileges From Women Than Unattractive Men

Attractive men get pretty privileges, too.

By Meredith Evans2 min read
Pexels/AnhNguyen

Science has proven, once again, that pretty privilege is real. Groundbreaking!

All jokes aside, these special privileges also pertain to men. As reported by Gilmore Health News, recent studies suggest that women are more inclined to warm up to men they find physically attractive. This phenomenon, called the "beauty premium," carries significant weight in determining how women perceive men, particularly in terms of trustworthiness and romantic potential.

However, men deemed unattractive are often associated with negative traits, including a higher likelihood of being “bad” or “unromantic.” Researchers Junchen Shang and Yizhuo Zhang explored whether a man's attractiveness affects the likelihood of receiving financial favors from women. While men are seen as the providers in romantic relationships, the study sought to find the reverse: whether women are more inclined to offer financial resources to men based on physical appearance.

Using two games, the “Dictator” and the “Ultimatum” games, the researchers crafted an experimental model to measure financial generosity. In the Dictator game, one player (the “dictator”) is given a sum of money and must decide how to divide it between themselves and another player who has no influence on the decision. The Ultimatum game, however, allows for negotiation, as the second player can either accept or reject the proposed division of funds.

The researchers hypothesized that handsome men would activate the beauty premium, leading female participants to offer more money. They also explored whether male interest in the female players influenced these decisions.

Attractive Men Receive More Financial Favors

The study included 70 female students from Southeast University in China, with an average age of 21. To ensure accurate responses, the researchers selected 32 attractive and 32 unattractive male faces from a larger database and paired them with similarly attractive or unattractive voices. Each female participant was exposed to a random combination of male faces and voices for two seconds, after which she was asked to divide 10 yuan (approximately $1.40) between herself and her male partner.

The results were striking – but not at all surprising. In the Dictator game, women gave an average of 3.35 yuan to attractive men, compared to just 2.68 yuan to unattractive men. In the Ultimatum game, the trend continued, with attractive men receiving 4.52 yuan, compared to 3.94 yuan given to their less attractive counterparts. The results were mirrored when participants were exposed to voices, with attractive voices garnering more financial generosity than unattractive ones.

Yet again, science has shown how attractiveness powerfully shapes outcomes and creates more opportunities in relationships or broader financial decisions. 

In addition to the findings of this study, similar research confirms that beautiful people benefit from what's known as the "halo effect." If you're unfamiliar with the term, it refers to a cognitive bias where our overall impression of someone is based on one standout characteristic, often physical attractiveness. If someone is beautiful, we assume they possess other positive traits, such as being more trustworthy, capable, or kind, even if there’s no evidence to back it up. The verdict is that attractive individuals often receive better treatment and more opportunities.

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