Dystopia: Meta AI Chatbot Uses The Faces Of Kendall Jenner, Tom Brady, And Mr. Beast
Is Mark Zuckerberg okay? Meta recently revealed its AI chatbot that uses the likenesses of celebrities, even paying stars as much as $5,000,000 to use their faces and voices.
Are we living in a Black Mirror episode? And did these celebrities just sell their souls?
On October 5, Meta revealed their latest dystopian creation: Billie, the AI chatbot that uses Kendall Jenner's likeness. The unveiling took place on Instagram when "Billie" uploaded a video of herself to greet her new followers. "Hey guys, it's Billie. I just want to introduce myself. I am here to chat whenever you want; message me for any advice," it said. "I am ready to talk, and I hope to talk to you soon."
The creepiest thing about the video is that it looks realistic. At the end of it, the Kendall carbon copy even blows a kiss. Meta has successfully trained their AI to act human and has managed to remove the blatant flaws AI-generated images usually make, like misshapen hands and extra fingers.
"That is so creepy... I hope it's actually Kendall just saying she's Billie and not an Ai generated video bc that's freaky as hell," wrote @novaksninos in response to the post.
"This is honestly scare," @sophberry echoed.
"Ah yes, man-made horrors beyond my comprehension," added @joker.jobs. "No problem, we'll still look outside ourselves to try to fix our nature that is leading us unstoppably to our doom."
It seems many don't have the desire to speak to Billie. @lavenderdiary said, "I'd rather speak to the wall."
Billie's profile also had an interesting bio. "Your local ride or die | nyc," it reads. "Message me to get started."
According to Instagram, the content on these AI-generated chatbots is created both by humans and AI tools. Their purpose is to be your digital assistant to help you plan your trips, decide what to eat for lunch, answer your questions, and more. Meta is rolling out 28 characters across its platforms, including Tom Brady (who is called "Bru"), influencer Mr. Beast, and Snoop Dogg. Sources say that one of the celebrities was paid $5,000,000 for six hours of work in a studio to get their likeness copied. So, 28 celebrities were purportedly paid millions each. You do the math. Meta paid an exorbitant amount to create their AI chatbots.
Meta says you, too, can create an AI version of yourself, probably by next year. Jules Terpak, a commentator, uploaded a TikTok discussing the creepy tech. She decided to give it a try by sending Billie a message. Terpak sent the chatbot, "What's up b*tch?"
Billie's response was, "OMG! I can't believe you just called me that! I thought we were friends!"
Turpak believes Meta's AI personas will "get so many people hooked." "This is a major shift," she said.
We already have a generation of undersocialized people. Is it possible that a wave of young individuals will no longer seek to have real human conversations and will turn to these AI bots instead? Last month, we saw grown men thirsting over AI influencers on X (formerly Twitter), fueling debates on whether or not online sex work is over for real women. The loneliness epidemic has truly taken hold of many people, and I can see the AI chatbots acting as their temporary relief.
Besides that, this technology also raises security concerns. As you can see, these AI replicas are becoming increasingly refined and realistic. I fear that with the most influential people in the world normalizing this technology, we're going down a slippery slope, especially with regard to privacy and consent. An alarming consequence of this trend is the potential for AI technology to be weaponized. At this moment, people are already creating inappropriate and pornographic content of women without their consent.
Another issue is the lack of awareness among young people about the potential consequences of utilizing AI applications and websites. Users may unknowingly grant companies or platforms permission to use their likenesses in ways they never intended – be honest, how many times do you read the terms of service when you're downloading a new app?
I'm not sure where Meta's AI chatbot will lead us. Based on the reactions on social media, I think society is acknowledging that AI is helpful, but it's also sending us to a dystopian, cyberpunk reality.
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