Style

Elsa Hosk Is Your New Summer Style Icon—Here’s How To Get Her Look For Less

Looking for new summer style inspo? Enter: Elsa Hosk, a Swedish model with perfect street style and plenty of class.

By Alyssa VandermeulenJun 29th 20242 min read

Getty/Emma McIntyre

Elsa Hosk is a woman known for many things – she was a Victoria’s Secret Angel from 2011 to 2016, she has modeled for a variety of brands from Dior to H&M, and she is a devoted mother. This 35-year-old model has built a recognizable name surrounding her brand collaborations that feature her innate sense of style.

Hosk is also the founder and creative director of HELSA Studios, a fashion-forward brand that focuses on neutral pieces for everyday wear, both casual and formal. HELSA celebrates the uniqueness of the female spirit without sacrificing comfort and style. Her pieces are sold online at many popular retailers (you can grab her latest drop at Revolve!).

She has graced the runway in eye-catching couture dresses, like this statement dress from Viktor & Rolf.

And she has walked on a variety of worldwide carpets, such as the Oscars and Cannes.

This incredible woman was also the 2024 Daily Front Row Fashion Entrepreneur of the Year award winner, which was given in recognition of two successful years in her HELSA partnership with Revolve.

Want to steal her look on a budget? Here is exactly what you need to channel Elsa Hosk this summer!

Evie's product selections are curated by the editorial team. If you buy something through our links, we may earn an affiliate commission, at no cost to you. We only recommend products we genuinely love.

Hair Scarves

Fashion icons – they're just like us! A brief scroll through Elsa Hosk’s social media will reveal that she's just as obsessed with hair scarves as the rest of us this season. These summer head wraps are a great way to protect your delicate scalp from the sun, and it’s an easy answer to a bad hair day or to dress up a simple outfit.

Inspired? Us too!

Free People Quinns Hair Scarf, $24

Anthropologie Tropics Cotton Bandana, $18

Playful Swimwear

Hosk favors bold patterns and bright colors for her swimwear, trading boxy styles for interesting and flattering silhouettes. Her own collab with Heavy Manners swimwear features playful prints and feminine styles that are sure to inspire your next summer vacay.

Grab these affordable options to capture the playful essence of her swimwear choices!

Pacsun Eco Yellow Striped Kimmy Scrunch Triangle Bikini, $33 | Pacsun Eco Yellow Kimmy Scrunch High Cut Bikini Bottom, $30

Stone Fox Maxime Strappy Back Halter Bikini Top, $90 | Stone Fox Zola Bikini Bottoms, $88

Signature White

Every it girl has a signature color, and for Elsa Hosk, this color is white! From a simple white tee to extravagant formal wear and everything in between, Hosk demonstrates the classic versatility of a distinctive color.

Shop her look for less!

Princess Polly Classic White Mini Dress, $46

WeWoreWhat Ribbed Midi Dress, $89

AQUA Ribbed Scoop Neck Tank Top, $48

Daring Denim

Elsa Hosk doesn’t stay away from common fabrics like denim, but she styles her denim pieces in out-of-the-box ways. Her take on the classic “jeans and a cute shirt” includes a statement top with an eye-catching silhouette and interesting denim, like extra low-rise jeans or even an oversized denim shirt.

Ready to give it a try? Grab these denim pieces to get started!

Mango Chest-Pocket Denim Shirt, $80

We The Free Wynne Denim Skirt, $78

Agolde Criss Cross Upsized Jeans, $198

Her Beauty Routine

Aside from her most prominent Swedish features, her striking blue eyes and shiny blonde hair, Elsa Hosk maintains her natural aesthetic with simple face makeup and a neutral lip. Her eye makeup looks are especially iconic and, lucky for you, fairly easy to recreate with the right products and technique.

Hosk’s stunning skin is accomplished through organic, gentle products that protect and reinforce her skin’s natural barrier. If your tendency is to pile on the harsh products to “solve” your skincare issues, take a hint from the VS Angel and opt for clean, gentle products instead. Hosk also notes that skincare starts with diet, and the food you consume will have a direct relation to the health and quality of your skin. In an interview with Glamour, she says, “That’s why I try to focus on treating it from the inside, with the foods I eat and how I manage stress, more than anything else.” Here are some of her favorites!