Exclusive: From Poplitics To Culture Apothecary, Alex Clark Spills The Tea On Her Rebrand And Personal Transformation

You know and love her as the pioneering pop culture queen of the conservative movement who’s never been afraid to spark a controversy.

Whether it's her unabashed love for Taylor Swift, her opinions on daycare, or her thoughts on Botox, she built Cuteservative Nation through an unprecedented approach to pop culture that mixes girl talk with politics and tackles the issues that young women are most curious about.

And Alex Clark is just getting started.

Covid Chaos Collides with the "Crunchy" Movement

Once dismissive of organic foods and natural health practices, Alex was never an obvious candidate for the “crunchy” life.

“Until 2020, I ate like crap, lived off chicken nuggets and processed food,” she shared in an exclusive interview with Evie Magazine founder Brittany Martinez, adding that the first catalyst for change was Covid.

The chaotic and contradictory mandates sent many people, Alex included, searching for answers from sources they could actually trust. What she discovered changed everything. 

Her investigation into the medical industry also uncovered disturbing truths about the overprescription of medications, particularly opioids and SSRIs. “I started to realize how common it was for people to be prescribed these drugs, and no one was talking about the long-term effects,” she said. “We’re being handed things that are destroying us, and nobody is questioning it.”

"The three most controversial things about me with conservative women are my love for Taylor Swift, my issues with daycare, and my thoughts on Botox."

This awakening led Alex to start questioning everything—from hormonal birth control to antidepressants. As she explored these topics frequently on her podcast, The Spillover, with expert guests across nearly every field, little by little, they radically reshaped not only her lifestyle but her career focus, too. She became more vocal about the dangers of these common prescriptions, especially the way they are often handed out without addressing their long-term consequences.

“I grew up thinking that the food pyramid was gospel,” Alex added, referring to the American government's go-to guide that prioritizes carbohydrates and grains as the foundation of a healthy diet. As she started researching, she began to see how damaging these recommendations were. “The more I learned, the more I realized how much we’ve been lied to about what we should be eating," added the self-identified chicken nugget princess.

Healing a Sick Culture

When Alex began to see how poor physical and mental health were contributing to the broader issues facing society, she felt a strong calling to address these root problems.

"Politics is still important, but I realized that if we don’t prioritize our health and well-being, none of the politics matter," she explained. "It’s no wonder people are struggling with mental health when we’re medicating symptoms instead of addressing the root cause."

This passion to heal a sick culture is what inspired her new show, Culture Apothecary, which will dig deeper into these discoveries with her audience, helping them see the connections between the food they eat, the products they use, and the medications they take—and how all of it hurts or heals us. Drawing inspiration from old apothecaries—places people once turned to for natural remedies—each show will help women learn how to remove or minimize the many toxic aspects of modern life, be it in food, skincare, or even their mindsets and relationships.

"Every guest I have brings their own remedy—whether it’s for physical health, mental clarity, or spiritual growth," she shared. One episode features a conversation with Will Witt, a conservative commentator who, like Alex, has slowly shifted his focus from politics to wellness, so much so that he's now a dairy farmer. They discussed how health issues are often overlooked in political discourse even though they're critical to the well-being of society.

"Will and I both realized that if we don’t get our health right, none of the politics will matter," Alex explained. Their conversation ranges from Will's healing from sexual abuse to his spiritual journey, as well as his current relationship status.

Culture Apothecary will air on Monday and Thursday nights at 6 pm PST/9 pm Eastern, with Alex interviewing a brand new guest every episode, with a stunning new look and a whole new level of variety. Every last Monday of the month will also feature a solo podcast episode called "Lobotomy Hour," named after her iconic rant about Taylor Swift's The Tortured Poets Department album, where fans will get Alex's most unhinged hot takes and secret updates.

Discovering the Remedy

When asked about the new show's vibe, Alex explained it's all about creating a space for healing and growth. “It’s not about being perfect,” she added, addressing one of the main complaints of "crunchy" culture. It's simply about doing the best you can while navigating the maze of modern health trends. From trying clean makeup brands like A'del Cosmetics and Nimi Skincare to exploring the complexities of organic clothing, Alex is diving into every aspect of non-toxic living, but with her signature mix of humor and grace.

Culture Apothecary will also be a place for conversations that can cross ideological boundaries, whether it's the rising rates of chronic illness or the influence of big pharma. These conversations around healing—both individually and as a culture—are increasingly bringing Americans together.

"Every guest I have brings their own remedy—whether it’s for physical health, mental clarity, or spiritual growth."

“People from all sides are waking up to the fact that our health is in crisis," Alex explained, noting that health is one area where people, regardless of political affiliation, are beginning to see eye to eye. Figures like Robert F. Kennedy Jr. and Donald Trump, who previously represented opposing political camps, have found common ground when it comes to questioning the pharmaceutical industry and advocating for better health standards.

“When RFK Jr. and Trump can come together over health concerns, it shows you how important this issue is. Health and healing are universal. No matter where you fall on the political spectrum, we all want to live better, feel better, and pass on a healthier future to the next generation,” Alex said.

“Sometimes the truth is offensive, and not just to the left,” she admitted. “It can be hard for my own conservative audience to accept. But it’s not about what people want to hear; it’s about what’s going to challenge them and ultimately heal a sick culture. We need to stop blindly trusting these institutions and start questioning what we’re being told."

“What’s fun for me is always learning, and I’m learning right alongside my audience," she added. "I lose a lot of followers, but they usually come back after they’ve had time to process."

Alex Gets Personal

Looking back at her time as the host of Poplitics and The Spillover, Alex sees it as a beautiful chapter in her journey but acknowledges that her interests and passions have evolved. As her own personal struggles with health and wellness began to take center stage, she started to realize that her interests were shifting.

“I’ve led the Cuteservative movement for the last five years, but I’m not the same person I was when I started Poplitics,” she told Evie, explaining that she's found herself increasingly drawn to topics that went beyond the political landscape and touched on more personal and holistic aspects of life. “I’m still a conservative, but my focus now is on helping people heal—whether that’s through cutting out toxic products, improving their diets, or making better choices for their mental health."

The move from political commentary to wellness advocacy was a natural evolution, driven by a desire to make a meaningful impact on both her audience and the broader culture. But it's also deeply personal, thanks to a shocking medical diagnosis in early 2024. That's when Alex discovered that she had Hashimoto’s—a condition where the immune system attacks the thyroid—and confirmed that health and wellness deserve her undivided attention.

Now, at 31, her entire approach to health and beauty has changed. "The last time I got Botox was six months before I was diagnosed with Hashimoto’s," she shared. "I had a fever for a week, my hair started falling out a month later, and I was just severely sick." And while she doesn't believe Botox alone caused her autoimmune condition, she’s convinced it was the final straw for her body, already overloaded with toxins. “Do I regret it? Absolutely not. I think it helped me avoid wrinkles, but I am sad that I can't do it because of my health.”

Filler, however, is one of her biggest beauty regrets. "I do regret the filler I got," she admitted. "When I look at pictures, I'm so embarrassed, and I'm like, 'Oh my gosh, it's my number one regret.'" She has since moved away from cosmetic enhancements to explore more natural beauty alternatives, focusing on healing from the inside out.

"It's about balance," she concluded. "I love taking care of my appearance, but I also want to ensure that what I'm putting into my body and onto my skin supports my overall well-being."

Her formerly carefree days of mini Rice Krispie treats for lunch are gone, too, and in their place is a regimen that now revolves around avoiding gluten and embracing a more carnivorous diet. Day to day, she focuses on maintaining a healthy protein intake, regularly snacking on Brazil nuts and opting for lamb chops and bone broth for breakfast—a far cry from her former "chicken nugget royalty" days. She even decided to put her new dog, an adorable Pekingese named Mochi, on the same non-toxic journey she’s on: "I'm going to take this dog on the exact same crunchy non-toxic path I’m on—organic toys, raw food, all of it."

"When RFK Jr. and Trump can come together over health concerns, it shows you how important this issue is. Health and healing are universal."

Still, despite her strict diet and lifestyle changes, she doesn’t label herself as “crunchy” in every aspect of her life. She’s open about where she still allows for some conventional choices, such as non-toxic makeup mixed with mainstream products. She strives to live an “80/20 life” when it comes to clean living: 80% is dedicated to non-toxic, health-conscious choices, while the remaining 20% is reserved for indulgences—Botox included.

“If you’re clean in everything else and want to throw Botox into your 20%, go for it,” she said with a smile, fully aware that her stance might ruffle feathers among her audience. Finding balance is key without obsessing over being “100% clean” in every area of life.

Alex's Take on Taylor and Travis

The interview wouldn't be complete without getting Alex's expert analysis on Taylor Swift. Her love life, in particular, has always fascinated Alex, who often draws parallels between the singer's public romances and broader cultural trends.

“I think that they were perfect for each other in a way,” Alex mused when asked about Swift's drama-filled relationship with musician Matty Healy. "But they’re soulmates who could never make a marriage last. Sometimes, you come across someone who’s right for you in so many ways, but it just can’t work long-term.” Passion and intensity are important, she noted, but true compatibility goes beyond fleeting romance. “You can have the love of your life, but you need the one you love who also fits into your life,” she added, hinting at her own thoughts on lasting partnership.

She expressed optimism about Taylor's current relationship status, though, saying that Travis Kelce seems like the one who could fit into Taylor's life long-term.

As for her own future, Alex is open about her desire for a family. “I’m 31, not engaged, and I don’t have plans to get married anytime soon,” she shared. Right now, she's focused on getting her body to a place where pregnancy would even be possible. “My hormonal levels are pre-menopausal right now, so I’ve got a lot to figure out."

Despite these challenges, Alex’s perspective on life is hopeful. She’s prepared to let go of control and trust in divine timing. “However many kids God wants to give me, I’ll be grateful,” she shared.

And while she dreams of a more rural, peaceful future, she knows she’s not ready to give up the convenience of city life. “I think I’m a suburbs girly,” she laughed, admitting she loves being close to spas, restaurants, and shopping. “But I still want a little patch of grass to do my grounding in the morning.”

"It's about balance. I love taking care of my appearance, but I also want to ensure that what I'm putting into my body and onto my skin supports my overall well-being."

When it comes to balancing her career with her future as a mother, her priorities would shift dramatically. “I believe your kids’ needs have to come first,” she explained, noting that she would significantly reduce her workload during the early years of motherhood. “I’d be fully prepared to dial down my workload and focus on my family. It’s not politically correct, but I think the first few years of a child’s life are critical, and I’d want to be there for them.”

For now, she's committed to her own healing, her career, and her audience, but she’s also ready to embrace the next chapter—when the timing is right.

An Invitation to Heal

The larger lesson Alex Clark is sharing through Culture Apothecary is that health, healing, and happiness are personal and vitally important, and there’s no one-size-fits-all approach. Her honesty about her own struggles and triumphs offers a refreshing take on wellness, free from the often overwhelming pressure of perfection.

Whether it’s her dietary changes, beauty routine, or exploration into mental and spiritual well-being, Alex Clark is offering women an open invitation to take small, meaningful steps toward better health tailored to their unique lives.

Her transformation from fast-food junkie to conscious cultural commentator is not just inspiring; it points to a larger movement where wellness is about more than just the physical body—it’s about nourishing the mind, spirit, relationships, and culture at large.