I'm Glad Alex Cooper Found Love, But Will The Women Who Listened To Her Terrible Advice Be So Lucky?

Cooper, now 32, burst onto the scene in 2018 with what she coined as "uncensored, real, female locker room talk" on her Barstool Sports-sponsored podcast, Call Her Daddy, co-hosted by her ex-friend Sofia Franklyn.

The show's content centered around the sexual exploits and dating adventures of Cooper and Franklyn, and consisted of many explicit conservations about who they hooked up with or sexual techniques. The podcast took off, but even Cooper herself eventually grew bored of constant sex talk despite glamourizing it as fun and empowering.

When Franklyn eventually left in 2021, there was a shift in content, with less of a focus on fourth-wave feminism and shallow sexual exploits.

“People will tell me they miss the old ‘Call Her Daddy,’ but that show was dying,” Cooper said on the Diary of a CEO Podcast. “We were getting lower numbers than we’d ever gotten. It was like, ‘How many times can we talk about sex?’ I was getting a little bit bored. I need to be mentally stimulated by my content.”

Cooper's realization that making her identity revolve around sex eventually leads to stagnation should've been everyone's first clue that she had deceived many women with her short-sighted advice, including herself. It probably wasn't intentional, as it seems that Cooper truly bought into the Sex in the City approach to happiness, but the damage is already done, and, for many women, it will be devastating.

While Cooper was able to find love with movie producer Matt Kaplan and celebrate the union with a glamourous wedding and four outfit changes in a Vogue spread, other women who have spent the majority of their twenties having indiscriminate sex with dozens of men are probably not going to find it easy to shift into loving, committed relationships. They also probably don't have Cooper's funds for cosmetic surgeries to keep them looking youthful, nor do most of them run in the kinds of social circles that include millionaire movie producers.

Many women have taken to TikTok to share their experiences dating in their thirties, and it paints a very different picture than Cooper's smooth transition from party girl to happy wifey.

As Cooper's podcast soared in popularity, so too did her influence over her audience, many of whom looked to her for guidance in their romantic pursuits. What Cooper has failed to acknowledge is that her circumstances—her connections, wealth, and celebrity status—afforded her a certain level of immunity from the potential pitfalls of her own advice. While she could navigate the world of casual dating with relative ease, her listeners, lacking the same resources and social capital, may find themselves ill-equipped to handle the emotional toll of hookup culture, which is increasingly well-documented.

This also speaks to the larger issue of influential women building fortunes selling glamourized stories and advice that ends up hurting other women in the long run. Whether it's the fit, happily married editors at glossy women's magazines telling other women to embrace unhealthy versions of "body positivity" and stay single, or writers like Candace Bushnell who promise endless fun and romance but deliver divorce and regret, it's worth noting the pattern.

As one woman on X put it, "Marriage for me, but not for thee?"

For years, Cooper advocated a lifestyle characterized by casual encounters, prioritizing "liberation" and experimentation above all else. Her mantra of "just go out and get yours" became a sad, selfish rallying cry for young women looking for romantic guidance. And while Cooper painted a glamorous picture of carefree fun on the podcast, behind the scenes it was disappointing, which is why she eventually opted for a traditional relationship.

The question is, will Cooper acknowledge her mistake and correct course? Or will she leave her millions of listeners with mixed messages and laugh all the way to the bank?

As Cooper embarks on this new chapter of her life, it's a moment for women to more seriously consider who they choose to listen to for advice and why. Navigating the complexities of modern dating is hard, which is why Evie is determined to tell the truth about love and feminity and support the women who want to embrace it.

Evie deserves to be heard. Support our cause and help women reclaim their femininity by subscribing today.