Is The Demure And Mindful Trend Hiding A Transgender Liberal Agenda?

I have a dare for you: Start a stopwatch, then click over to your favorite social media app and start scrolling. I bet it won’t take you more than a couple of minutes to find a post that uses the word “demure,” “mindful,” or “cutesy.” It took me 70 seconds, and that was on a day when Insta was obsessed with showing me ads in between every post. (Here’s the post, for context – cute, right?)

Am I saying that there’s anything wrong with being “cutesy”? Absolutely not! I think I speak for most of us here when I say that I love everything about #BarbieCore, #MermaidCore, #PlazaCore – you get the picture! That being said, I’ve never been a fan of taking advice from grown men on how I present myself, and I’m not going to start now.

Women supporting women is a beautiful thing. But men creating viral reels, the money and fame from which they use to finance their gender transition, to influence impressionable young women around the world? That’s not support – it’s manipulation.

And, yet, the left is eating it up. 

The Darkness behind the Demure

If you’re a casual social media user, then you might not be aware of the context behind the “Demure and Mindful” trend, which means it’s time for a little history lesson.

Here is the video that started it all, sitting pretty at almost 50 million plays since August 5. Yes, I said million.

If you don’t want to watch it, here are the Cliff Notes: Sitting in the car after work, influencer Jools Lebron discusses how to show up for work, speaking to girls and encouraging them to show up for the job in the same way they show up for the interview, using the signature verbiage “demure,” “cutesy,” and “mindful” to explain the importance of subtlety in their makeup in the workplace.

It was nothing fancy, yet the makeup influencer’s video took off, sparking a wave of similar videos (some serious, some satirical) on the account, playing off the instantly iconic phrase and using the words to refer to a variety of situations, from waking up hungover in Vegas to coming out of weekend depression.

Lebron has since appeared on Jimmy Kimmel Live, stating that “demurity is my purity,” and celebrities ranging from JLo to Olivia Rodrigo have created videos riffing off the concept.  

But, aside from making droves of these semi-satirical videos (which have garnered the account over 2 million followers), Lebron has also been vocal about how going viral has changed his life. And what is he doing with this newfound fame? Thanks to the success of demure, cutesy, and mindful, Jools Lebron is financing his – yes, his – gender transition.

Fast-forward to August 23, though, and Lebron has hit a snag. In this video (watch out, there’s some decidedly less than demure language), the influencer ugly-cries to the camera that someone else has filed a trademark for the phrase, leaving Lebron’s wheels spinning. However, chances are this won’t be a real issue. As long as major news outlets such as TODAY are covering the story, cutesy and demure aren’t going anywhere any time fast.

Yes, that’s right. The same summer that brought us the injustice of Imane Khelif’s Olympic gold medal in women’s boxing when he was previously found to possess XY chromosomes has also brought us the man who popularized the words demure, mindful, and cutesy.

Mindfulness or Misogyny?

All of the drama over “demure” is almost comical when you take even a slight trip back into the past. Only a year ago, this discussion on Quora branded “demure” as a word that “Typically connotes a modest, reserved, and submissive demeanor, often associated with women.”

Indeed, users commented on this Reddit post from last year, echoing the consensus that, while not an inherently derogatory term, demure could be misunderstood by women, specifically feminists. One user summed it up best by stating that the word was “Only a compliment to women if you believe that women should be subservient.”

Growing up, I had many conversations with my mother about this concept. I grew up homeschooled in a small, rural town, and many of the families with whom we attended church and homeschool events had daughters who perfectly exemplified the more antiquated version of demure. (No to pants, yes to head coverings, and avoiding higher education in favor of early marriage.) 

As a woman who has always been career-focused and business-minded, I fretted over whether I was a “good” Christian because of my less modest outlook on life. Throughout my teenage years, my mother assured me that (contrary to what Lebron suggests) demurity is not, in fact, synonymous with purity.

Yet, now, liberals and mainstream media are running with the trend, taking advice from a man cosplaying as a woman’s TikTok videos and actively popularizing demureness and modesty – quite a change from the usual wave of feminism and provocativeness splashed around the internet. 

What does this mean for the future of contemporary culture? Does it herald a new era of femininity? Doubtful.

In fact, it’s frightening. When feminists and liberals with trans agendas begin hijacking femininity, it’s only a matter of time before our mixed-up society becomes even more confused than it already is.

Even the most progressive of women are willing to blindly accept advice from men…so long as those men use she/her pronouns.

Somehow, in the race for gender equality, men have become women and women have become men, and, in that, they have revealed that the dreaded patriarchy is alive and well. As it turns out, even the most progressive of women are willing to blindly accept advice from men…so long as those men use she/her pronouns and know how to apply makeup.

What would the feminists of old think of this wave of “feminism”? Something tells me they wouldn’t be too pleased.

Demure and Mindful: To Be or Not To Be?

Some social media stars have been using the internet’s latest buzzwords in ways that, without context, look…shall we say…cutesy. Take self-taught artist Melsy, for example, whose art inspired by the phrase is simply adorable. 

However, other influencers are taking things too far. Long hair influencer Connie Kamilla posted a video stating that her toddler was embarrassed by her long dresses and saying that she would be “mindful and…shorter dress demure.”

Is it too illogical a jump for us to assume that, since our generation is taking advice from men masquerading as women, we are now bowing to the wishes of our toddlers, too? Where, in an era of demure, cutesy mindfulness, do words such as elegance, grace, and femininity fit in?

Am I saying that there’s anything wrong with hopping on the demure and mindful trend? Not inherently. As much as they wish that they could, people with liberal agendas can’t hijack our vocabulary, our rainbows, or even our social media. There’s nothing wrong with the word demure (other than the fact that, as this post insinuates, the word is quickly becoming cliché), so go ahead and use it if you’d like. Haven’t we had enough words stolen from us in the last several decades?

However, be careful. Demure and mindful are peaking, and they’re becoming more satirical than they are sophisticated. In fact, they’re likely destined to become the grown-up version of skibidy and bussin (if you don’t know what those words mean, consider yourself blessed) to the point that using them in your social media posts or everyday conversation is going to be, well, not very cutesy at all.