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Kendall Jenner Debuts New Blonde Look And It's Giving Carolyn Bessette-Kennedy

Kendall Jenner has made headlines with her latest hair transformation, debuting a striking blonde look that has fashion and beauty insiders buzzing.

By Carmen Schober1 min read
Getty/John Nación

The 28-year-old supermodel, known for her signature brunette locks, revealed her new golden blonde hair on Instagram on September 11, 2024, following her appearance at New York Fashion Week.

This dramatic shift marks the first time in five years that Jenner has gone blonde. Jenner first went blonde back in 2019, making a splash at Burberry’s Spring/Summer 2020 show during London Fashion Week. That look was fleeting, as she quickly reverted to her signature dark brunette​.

This time, Jenner's transformation seems more permanent and deliberate, signaling a potential shift in her overall aesthetic for the fall season. The inspiration behind the look is deeply rooted in '90s minimalism, with Carolyn Bessette-Kennedy cited as a key influence. Jenner's hairstylist, Jenna Perry, spent two days crafting this buttery blonde shade, which features dark brown roots that melt seamlessly into golden ends.

The color not only adds depth but also evokes the aesthetic of classic '90s rom-com stars like Kate Hudson and Gwyneth Paltrow. Jenner’s new style also includes a fresh, shoulder-length cut with face-framing layers, making it a modern twist on the timeless rich-girl blonde trend. This natural, sun-kissed blonde is expected to be a popular fall trend, balancing brightness with subtlety​.

Her latest blonde debut follows a broader trend in Hollywood, with several A-listers turning to blonde hues recently. Celebrities like Gigi Hadid, Hailey Bieber, and Billie Eilish have all experimented with blonde looks in the past year, signaling a resurgence in the color’s popularity. Jenner’s shade of blonde—a warm, buttery tone with dark roots—fits seamlessly into the growing “rich-girl blonde” trend, which focuses on natural, sun-kissed tones rather than the platinum or icy blondes that dominated in previous seasons​.

Jenner’s transformation has not gone unnoticed in the fashion world, with many applauding her ability to channel the understated elegance of her muses while incorporating modern styling elements. Whether it's styled with a tortoiseshell clip or a chic black headband, Kendall’s new blonde look is poised to become a defining hair trend of the season.

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