Khloe Kardashian Hires Plus-Size Models For Good American So Her Daughter Can "See Every Version Of Herself"
Khloe Kardashian, the third sister of the Kardashian-Jenner clan, has become a successful entrepreneur much like all of her siblings. She doesn't compromise when it comes to hiring plus-size models and selling her products to retail stores that will carry the full range of sizes.
She has been open in the past about the scrutiny she has faced online about her figure, and although Khloe has felt bullied and belittled for not fitting a certain mold, she has created a successful clothing brand that aims to celebrate all body types. Good American started as a denim brand but has since branched out into dresses, activewear, shoes, swimwear, etc. Khloe opened up to Elle about the things she's not willing to compromise on when it comes to her brand.
Khloe Kardashian Hires Plus-Size Models For Good American So Her Daughter Can "See Every Version Of Herself"
Khloe makes it clear that featuring plus-size models isn't a trend for Good American. "That's who we've always been," she said, and she insisted that they refuse to sell their products to retail stores unless they agree to "carry the full size range."
She understands this might "financially hinder" the company because not every store has the buying budget to stock their whole size range, but this is something that Khloe won't budge on.
"We want everyone who buys Good American to feel included, respected, and seen," Khloe said. "Even on our website—which takes a lot more time and money—but on our website, we showcase every item on three different body types."
That means they have to spend three times the amount of money, hire three times the amount of models, have longer shoot times, etc. "There's a lot more work and more editing, but it's about the consumer," she explained. "There’s not a cookie cutter-shaped woman out there, so there shouldn’t be cookie cutter-shaped models, in my opinion."
Khloe's inspiration behind this business decision isn't about money at the end of the day—or even about her own struggles in the public eye. It's about her daughter True, 4, and what she's going to see as she grows up.
"I think everyone needs to feel represented," she continued. "Now that I’m a mom and have a daughter, I want her to see every version of herself, her friends, and her cousins—I want everyone to feel validated, I guess."
True loves to wear pink these days, Khloe says, and "everything's pink for her." The two have fun choosing outfits for the day and Khloe says her daughter is already fashion-savvy. Khloe shares True with ex-boyfriend Tristan Thompson and they just welcomed a second child earlier this month. The baby boy's name has yet to be released, but we know he was born via surrogate.
"I [my kids] challenge me as a person, and being able to shape little people into really incredible big people is an honor and a gift," she said. "We have to take those roles seriously, especially in today’s day and age, with how much accessibility children have and the information they’re exposed to so young."