Kourtney Kardashian Launches "Ozempic" Gummies Amid Lemme Brand’s Class Action Lawsuit

Kourtney Kardashian's supplement brand, Lemme, recently launched its GLP-1 Daily gummies, which have an "Ozempic-style" formula that promises to "promote fat reduction, increase GLP-1 levels, reduce hunger, support blood sugar levels," and more.

You may be wondering where you've heard of GLP-1 before. Ozempic, the latest Hollywood craze, acts as a GLP-1 agonist, mimicking the effects of GLP-1 in the body to help control blood sugar and manage weight. However, while the ingredients for Kardashian's new gummies are all-natural, they do not contain the hormone. Isn't the title misleading?

Lauren Harris-Pincus, MS, RDN, spoke exclusively to PageSix to offer insight on Kardashian’s latest "wellness" product. She believes it doesn't even come close to the real thing. “No supplement can come close to mimicking the effects of the GLP-1 agonist medications like Ozempic and Wegovy,” Harris-Pincus, Dietitian Advisor. “It’s like the difference between an eye dropper and a garden hose.”

It's no surprise, then, that Lemme is under intense scrutiny for alleged deceptive advertising practices. Zimmerman Reed, a class action litigation firm, has investigated the reality TV star’s popular line of gummies and supplements, claiming Lemme may have misled consumers with its marketing.

As reported by The Independent, the focus of the investigation is on several Lemme products: Lemme Purr Gummies, which are said to enhance vaginal health and address odor; Lemme Curb Capsules, marketed for supporting healthy blood sugar; Lemme Debloat Gummies, which claim to alleviate bloating; and Lemme Matcha Gummies, advertised to boost cellular energy and metabolism.

Zimmerman Reed is questioning whether customers got what they expected from these products. They’re inviting anyone who bought Lemme items to see if they might be eligible for compensation.

Lemme has faced criticism from health experts since its debut in September 2022. The brand's introduction of Lemme Purr, vaginal probiotic gummies, in February 2023 sparked debate among medical professionals. Dr. Melanie Bone, an ob-gyn, criticized the product, noting that vaginas are self-cleaning and cautioning against products that exploit insecurities about women’s health.

Despite containing probiotics, Lemme Purr’s other ingredients, like pineapple extract, lack substantial clinical backing. Additionally, Lemme’s Debloat Gummies have been criticized for their sugar content, which could worsen bloating, while the Matcha Gummies are said to have too little matcha to be effective.

Lemme is definitely trending right now, but at $30 a bottle and with questions about their effectiveness, it might be worth considering steering clear of celebrity-endorsed brands.

Subscribe today to get unlimited access to all of Evie’s premium content.