Miller Lite Commercial Resurfaces And Goes Viral For Its Over-The-Top Feminist Message: "Without Women, There Would Be No Beer"

Miller Lite is a popular American beer brand, renowned for its pioneering role in the light beer category. Owned by Molson Coors Beverage Company, the brand's roots trace back to the Miller Brewing Company, founded in 1855 by Frederick Miller in Milwaukee, Wisconsin. However, it was not until 1975 that the Miller Lite product was launched, marking a significant milestone in the beer industry. The inception of Miller Lite was aimed at creating a beer with fewer calories and less alcohol, targeting consumers seeking a healthier or less intoxicating option, without compromising on flavor. The brand's successful marketing slogan, "Great Taste, Less Filling," effectively encapsulated its unique selling proposition and resonated well with consumers. Not surprisingly, the beer is drunk most often by men. Which is why people were confused when Miller Lite released a commercial that was all about feminism.

Miller Lite Commercial Resurfaces and Goes Viral for Its Over-the-Top Feminist Message

A few weeks ago, Bud Light became the center of a major controversy. Under the direction of Alyssa Heinerscheid, they launched a campaign featuring actor Dylan Mulvaney. The campaign, intended to promote inclusivity, inadvertently stirred a debate that has since made waves in the advertising industry.

Dylan, best known for his cosplay "journey into girlhood," in which he pretends to be a girl by adopting the most stereotypical characteristics of girls, was brought in to front the Bud Light campaign. He was selected as part of Bud Light's efforts to represent a broader demographic and affirm its commitment to diversity; they even created a beer can with his face on it. The decision, orchestrated by Heinerscheid, the brand's marketing manager, was initially hailed as a progressive move in an industry often criticized for its lack of representation. However, they quickly learned that people were not happy with the "woman face" that was being promoted by the company. Many people boycotted the brand, and their sales subsequently declined.

But before Bud Light even came out with this ad, Miller Lite released a commercial in March with a similar goal of inclusivity. Except this was all about women. Comedian and actress Ilana Glazer starred in the commercial, in which she insists that beer was first brewed by women, and it was actually the women who were the pioneers in the beer industry.

"Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis. Wow," she says. "Look at this sh*t. Wild."

She went on to explain that Miller Lite is here to clean up "this sh*t" (referring to the so-called sexist treatment of women) by turning real sh*t into fertilizer. And so the rest of the commercial features female farmers and brewers who explain how they're going to turn compost into fertilizer, which would be sent to hop farmers, which would be sent to 200 women brewers. The whole commercial is a preachy, in-your-face activist campaign that reminds you of the kind of 2010 feminism that railed against the idea of women wearing beautiful clothes and posing in beautiful places. Heaven forbid a woman wears a bathing suit and poses by the ocean.

Many content creators have already reacted to the video and complained about how these beer companies are obsessed with pushing a progressive message that doesn't even cater to their fan base. What's the point of shoving feminism down men's throats when they're just trying to enjoy a lite beer? Many wonder whether this will even be financially worth it. After all, won't they lose money from declining sales? Even if they do temporarily lose money, these companies are more invested in gaining the social credit that comes from pandering to the woke mob, whether it's by supporting modern feminism or the trans agenda.