Sofia Richie's Complete Rebrand May Have Set Her Up To Be The Next It Girl

The daughter of iconic singer Lionel Richie, Sofia Richie is technically a nepo baby. While nepo babies don't have the best reputation these days, Sofia has just redefined herself to the point where people may not even remember who her father is. Sofia was previously known as a socialite who dated Scott Disick and Justin Bieber, and she's always had a keen sense of style. But her new look is very different than what we used to see in the past. Could she be setting herself up to be the next big It Girl?

Sofia Richie's Complete Rebrand May Have Set Her Up To Be the Next It Girl

TikToker @socialbyv is a social media manager who posted a viral video about Sofia's fresh new look. "Sofia Richie's rebrand is something I, a social media manager, cannot look away from right now," she said. "Her marketing team knows what they're doing with this." Sofia's TikTok page only has several videos and they're mostly GRWM (get ready with me) videos where she's asking for her fans' help to pick out an outfit to wear. But it's important to note the timing of these videos—they're just in time for her wedding weekend in France.

Sofia, 24, just married music executive Elliot Grainge, 30, on April 22 at the Hotel du Cap-Eden-Roc in Antibes in the South of France. She wore a custom Chanel gown with a halter neckline and delicate beading. All her videos on TikTok are leading up to her special day.

@socialbyv pointed out that Sofia never posted GRWM videos of her fashion choices when she was with Scott. In fact, we weren't even sure what Sofia's voice sounded like. @socialbyv also showed some of Sofia's outfits when she was with Scott; she wore crop tops, baggy or distressed jeans, and bright pink jumpsuits, which all looked cute on her but are very different than what she's been wearing these days.

"She has quite literally rebranded her entire look," @socialbyv said. "Now she's more classy, elegant. It's giving rich wife, and people are obsessed with the content." Her new outfits are chic, sleek, and many fans say they are reminiscent of "old money classic."

Many people in the comment section of Sofia's videos express how much they love her new look and how they feel a personal connection to her. @socialbyv says Sofia's marketing team is smart to launch this type of content just days before her wedding because it makes people get invested in her big day.

"I truly think Sofia Richie is going to be the next big 'It Girl,'" @socialbyv continued. "People are going to look to her about what the next trends are."

@socialbyv compares Sofia's rise to what Hailey Bieber did previously with the clean aesthetic—white tank top, gold hoop earrings, and fresh skin. Sofia seems to be the next one in line to inspire women's fashion and establish herself as an icon.

Sofia's Instagram is full of photos that show her new sense of style. She often sports a bare face with glowing skin, her hair parted in the middle and pulled back into a bun or left down around her shoulders in soft waves. All her looks are timeless and elegant, as was her Chanel wedding dress. It seems like Sofia's wedding is the start of her new online presence, and she has millions of fans who are watching her closely.