#SundressGate Took X By Storm Because Of Evie And The Comments Are Wild

We set out on a journey to make the perfect sundress for Evie girls by making it both incredibly flattering and functional at the same time.

Sundress enthusiasts know the one major drawback to most sundresses on the market is the bra situation. Most bras are visible under thin fabrics, which isn't cute, and while pasties are always an option, most of us want some support for the girls.

That's why Evie went to work creating BraFusion™ Technology that offers an invisible lift for your breasts and adjustable straps for a customizable fit, along with other amazing details, like discreet pockets, and a thin lining for a perfect drape with no transparency.

Our announcement of the Evie Bra Sundress racked up over 650,000 views along with cheers of excitement and helpful feedback.

Our readers overwhelmingly voted for the dress to be made in the United States, so we made that happen, too. The Evie Bra Sundress is handmade in Miami, Florida, where women are paid ethical wages rather than being mass-produced in communist countries that exploit their workers.

Evie Girls also wanted two color options so we designed a sunny yellow Limencello Floral and a timeless white Bianca Floral.

While some insisted it wasn't a true sundress ("too short!" "too much cleavage!" "too yellow!"), when pre-orders went live on Thursday, we almost immediately sold out of multiple sizes and sold out again after a rapid restock.

As we hustled to meet the demand, things started getting even more interesting X as some users suddenly started calling the dress "hideous" and complaining about the fabric choice and price. However, many people quickly clapped back.

"If you don’t design clothes and have never sourced wholesale and/or manufactured clothing you don’t really have the insight to form any of these opinions," wrote fashion designer Morgan Ariel.

"When producing clothing inside of the US you are going to pay more for the item. That’s just what it is. $129 for a dress in this economy with inflation is more than reasonable if you’re not looking for clothing that is produced in sweatshops with the lowest quality fabrics overseas in countries like China."

"Oh boy, are you guys gonna make me defend the price of this sundress?" added another user. "Rayon is a semi-synthetic material but it’s way better than polyester because it has moisture-wicking properties. This dress was manufactured in the US and not in China so that itself is going to necessarily make it more expensive."

Evie Founder, Brittany Martinez, also entered the fray to explain our "controversial" decision not to use cotton.

"Organic linen and organic cotton are great, but rayon is NOT plastic. It’s a semi-natural material made from wood, bamboo, and cotton linters. Ask anyone in textiles or fashion—high-quality rayon is a fantastic fabric: incredibly flowy, light, breathable, and performs better in humidity," she explained.

"While it is chemically processed, the base materials are naturally derived. Here’s the kicker: Nearly ALL cotton used in fashion is chemically processed… multiple times. The idea that “natural” materials are inherently healthy is a common misconception among those not educated in textile manufacturing."

"Not only is cotton sprayed with more endocrine-disrupting pesticides than any other crop, but it is also chemically treated numerous times at different stages," she added. "After it’s bleached, it’s dyed with chemical binders and fixatives, and then it’s chemically treated again with a finish to make it soft to the touch and more durable. By the time “natural cotton” goes through all these steps, it is no more “clean” than rayon, which is also derived from natural materials."

Once that was established, others circled back to the "this isn't a real sundress!" debate.

"The Evie magazine sundress hate is way overblown," wrote one user.

"Like yeah obviously people will not like a product, but it’s starting to get annoying. They’re building something pretty of their own in a world over saturated with ugliness and depravity. They built an extremely helpful app that I use on a daily basis to track my cycle. That app has literally done more for me than any OBGYN ever has. They advocate for young women to drop birth control, and create their own detox for it."

"They are doers, and what they’re doing is a net good, even if it benefits them financially, even if you don’t think it’s 'cool.' And I have a feeling 90% of the hate for it stems from the desire to be seen as 'edgy' or 'cool.'"

As #sundressgate continues to sweep across X, we're surprised, amused, and inspired by the splash our sundress has already made. We know we can't please everyone, but that's never been our goal. We're here to help women celebrate their femininity, and our sundress is doing just that.

We're also listening to our Evie Girls and dreaming up even more beautiful things for you. In the meantime, grab the perfect sundress before it sells out (again!).

Evie deserves to be heard. Support our cause and help women reclaim their femininity by subscribing today.