The Juicy Tracksuit Is Back, And We're Kinda Here For It
Nothing says luxury loungewear like the iconic Juicy tracksuit.
In a year where we’re stuck at home in our sweatpants, watching early 2000s styles come back, it only makes sense for the iconic Juicy Couture tracksuit to make a comeback too.
The Velour Tracksuit: Icon of the 2000s
From Paris Hilton and Nicole Richie rocking their tracksuits on The Simple Life to Jennifer Lopez in her “I’m Real” music video, to Lindsay Lohan on the red carpet, and to Britney Spears at the airport, the Juicy Couture tracksuit is ingrained in the brain of any girl who grew up in the 2000s. Of all the celebrities who lived in these tracksuits in the early 2000s, Paris Hilton is often credited for helping the trend take off.
Juicy Couture was founded by Gela Nash-Taylor and Pamela Skaist-Levy in 1995. They started out selling luxury t-shirts and quickly became the go-to for luxury casual clothing and loungewear. The company expanded to different types of clothing, their most famous being the velour tracksuit. The goal of the tracksuit was to look “as flattering as possible. The zip-up hoodie was designed with front pockets to hide any stomach pooch and cut with an hourglass shape to nip in your waist. Nash-Taylor and Skaist-Levy also added custom hardware: a J-pull zipper that branded every tracksuit as uniquely Juicy Couture.”
Despite their hefty price tag, the tracksuit became a phenomenon due to its popularity among celebrities in tabloids. Nash-Taylor and Skaist-Levy went as far as giving the tracksuits to tabloid-favorite stars for free advertising.
Despite their quick rise, the tracksuits went out of style due to the 2008 financial crisis when consumers became more focused on affordable clothing.
Juicy Couture is Back with a Vengeance
With the rise of early 2000s fashion trends returning and the demand for fashionable loungewear amidst the COVID-19 crisis, 2020 is the perfect year for the Juicy Couture tracksuit to make a comeback. Juicy Couture recently announced a collaboration with Kappa, a gorgeous line of girly loungewear modeled by Sofia Richie, the younger sister of Nicole Richie.
Juicy Couture has also announced a collaboration with Apparis and has teased a limited edition collection for the brand’s 25th anniversary.
Juicy Isn’t the Only Company Back in the Tracksuit Game
In late October, Kim Kardashian and the queen of velour jumpsuits herself, Paris Hilton, broke the internet when the promo images for Kim’s clothing company’s new line were released. Kardashian founded SKIMS in 2018 as an undergarment line, but this fall’s collection goes back to the roots of reality TV. The company debuted a velour collection, with pieces from the classic tracksuit to pajamas and crop tops.
Closing Thoughts
Many of us (myself included) spent our preteen years of the 2000s flipping through teen tabloids and admiring our favorite celebrities rocking Juicy Couture tracksuits. What better time than 2020, the year of loungewear, for a little nostalgia to rule?