TikTok Star Abbie Herbert Talks Modeling, Growing Her Business, And Becoming A New Mom
For years, Abbie Herbert spent her career as a working model. But when the pandemic hit and she was forced to stay home, she started to create cute and lighthearted TikTok videos along with her husband, Josh.
As the Herberts’ following grew, she continued to film videos of their journey into parenthood and raising their 1-year-old daughter, Poppy. Now with 13.6 million followers on TikTok, and another 1.7 million subscribers on YouTube, Abbie has become a social media star – but that’s only the tip of the iceberg. Evie sat down with her to find out more about her business ventures and learn how she balances being a content creator, model, and mom.
What do you think people misunderstand about you the most?
"I think people don’t realize that I was a full-time model before social media. They assume modeling came after TikTok, but at 17, I was living in NYC pursuing my modeling career. TikTok kind of happened by accident when the pandemic kept us at home.”
What has been the most remarkable experience you’ve had as a model?
“It’s been surreal traveling the world and meeting so many amazing people along the way! I got to work with some incredible brands and companies as a model, and now I’m getting to work with them in my new capacity as a personality. I’d love to keep working with more luxury fashion brands and attend New York Fashion Week."
A lot of people on TikTok look to you as inspiration when starting out. What’s one piece of advice you’d give to someone wanting to grow on TikTok today?
“My best advice would be to post the content you want. Don’t listen to anyone else; don’t care what anyone else thinks. If you enjoy making the content, post it! After that, make sure you’re consistent and just keep going.”
How do you handle criticism on the internet and keep it from affecting your mental health?
“I ignore all the criticism. I don’t let it affect any part of my life because I can’t. If I did, I’d get lost in the echo chamber of comments and criticism where you can never make everybody happy. I focus on my family and close friends, and that’s all that matters to me.”
To read Abbie Herbert's full interview, purchase Evie's second limited edition print magazine here.