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Women Celebrate Olympian Ilhona Maher As Sports Illustrated Model: "This Is Real Body Positivity"

Ilona Maher, the beloved rugby sevens player and Olympic athlete, has recently added another achievement to her resume: Sports Illustrated Swimsuit model.

By Carmen Schober2 min read
Getty/Cameron Spencer

Maher burst onto the scene as one of the world's favorite influencers-turned-Olympian, capturing America's heart with hilarious TikToks and vulnerable moments throughout the Games.

Her latest achievement has sparked widespread celebration, particularly among women who view her inclusion as a win for "real" body positivity. Maher’s strong, athletic build, which is neither traditionally thin nor overweight, is being hailed as a refreshing representation of true "body positivity."

In an industry that has historically celebrated a narrow standard of beauty—favoring either the ultra-thin or, more recently, the overweight—Maher’s presence in Sports Illustrated Swimsuit marks a shift toward a better understanding of what it means to celebrate women's bodies. Her muscular physique represents the impressive discipline that comes with being a professional athlete. Coupled with her sweet personality and preference to wear makeup and keep her hair long and flowing, even in her rugby attire, Maher is credited with breaking stereotypes across the board.

Maher’s inclusion in this iconic publication also challenges the notion that body positivity should be about celebrating being overweight. For many, this is a more authentic approach to the movement, which originally sought to combat unrealistic beauty standards and promote self-love regardless of shape or size but often ended up presenting another unhealthy alternative.

The response to Maher’s Sports Illustrated debut has been overwhelmingly positive, with many praising the magazine for showcasing an athletic body type, suggesting that many women see the value of promoting health and fitness within the body positivity movement. Others celebrated the magazine's return to using female models and choosing a young woman who is a role model rather than controversial public figures like Chrissy Teigen.

"THIS is body positivity," wrote model Michelle Ivana. "She’s fit, she’s not promoting an unhealthy or unrealistic body standard, and she is a real woman. When we talk about inclusivity, this is what we want. Not obesity, not gender non-conformity, THIS."

Maher’s appearance also raises important questions about the current state of body positivity. Has the movement lost its way by focusing too much on size rather than health? Is there a danger in creating new standards that, while more inclusive, still exclude certain body types? These are important considerations that more women are thinking through as the conversation around body positivity continues to evolve.

Ilona Maher’s Sports Illustrated feature is being seen as a significant step forward, not just for her personally as millions cheer her on, but for the broader cultural narrative around body image. It encourages a more balanced understanding of body positivity—one that values fitness and health alongside feminine beauty.

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